

Ara


The only thing that does not change is change itself. But not always! Our formula, packaging, even our logo have changed over time…
In addition to supermarkets and pharmacies, we have taken our place to reach you, but some things have never changed.
Like our love and passion for our brand, both have remained the same since 1957. Yes, our distribution has gradually increased. We have reached many people in more than 50 countries. But our purpose of offering excellence to men has never changed.
Consumption habits have changed. Life has accelerated. But our approach to our consumers has never changed. We promised to give them the best shaving experience. We worked with all our hearts to fulfill all the promises we made. Our integrity and passion to produce the best has never changed. We kept pace with the times. We replaced our advertisements and mottos with new ones. But our aim to be the best shaving assistant for men has never changed. And it will never change. But not always!
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